Npressive Logotype & Branding

The creation of the Npressive Logo was born out of the search in a way that would reflect movement, speed and precision. The union of the letter "N" with a fluid concept resulted in a light isotype and with a marked direction to the right.

Fresh, modern colors further enhance the idea of movement within in a gradient of blues in the way they build the isotype.

Global Sherpa asked me for this assignment where I served as art director of the brand project. Developing the creation of the logo like all graphic pieces in different formats.

Participate in the definition and construction of the positioning with the new Corporate and Visual Identity for the Npressive brand; in order to align ourselves with the strategic and commercial objectives, and connect with the target segment to capture their interest and give them an experience according to their needs.